Information you give us

When you place an order, create an account, sign up for emails, take our crystal quiz, or contact our support team, we collect information such as your name, shipping and billing address, email address, phone number, and order details. We do not store full payment card numbers ourselves — these are handled directly by our payment processors.

Information we collect automatically

When you browse our site, we automatically collect certain technical data: your IP address, device and browser type, operating system, pages viewed, referring URLs, and how you interact with our store. This is gathered through cookies and similar technologies (see "Cookies & Tracking" below).

Information from third parties

We may receive information about you from our service providers — for example, our e-commerce platform, payment processors, shipping carriers, and analytics or advertising partners — to help us process orders, prevent fraud, and improve our service.

We use the information we collect to:

• Process and fulfill your orders, including shipping, payment, and customer support;
• Send you order confirmations, shipping updates, and service-related communications;
• Send marketing emails and personalized offers, where you have consented or where permitted by law (you can opt out at any time);
• Operate, maintain, and improve our website and product offerings;
• Personalize your experience, including quiz recommendations and relevant product suggestions;
• Detect, prevent, and address fraud, security issues, and technical problems;
• Comply with our legal and regulatory obligations.

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

• Performance of a contract — to process and deliver the orders you place with us;
• Consent — for marketing communications and non-essential cookies, which you may withdraw at any time;
• Legitimate interests — to improve our products, secure our site, and prevent fraud, balanced against your rights;
• Legal obligation — to comply with tax, accounting, and other applicable laws.

We do not sell your personal information for money. We share your information only with trusted parties who help us run our business, and only as needed to provide our services:

E-commerce platform

Our online store is hosted on a third-party e-commerce platform that stores order and account data on our behalf.

Payment processors

Payments are processed by third-party providers, including credit card processors and PayPal. They handle your payment details directly under their own privacy policies; we do not store your full card information.

Shipping & logistics partners

To deliver your order, we share your name, address, and contact details with the shipping carriers and logistics providers that handle fulfillment and international delivery. The specific carrier may vary depending on your location and the items ordered.

Analytics & advertising partners

We work with analytics and advertising providers — including Google Analytics, TikTok, and Meta (Facebook/Instagram) — that use cookies and similar technologies to help us understand site usage and measure advertising. Some of these involve sharing identifiers for targeted advertising — see "Your California Privacy Rights" for how to opt out.

Customer support tools

We use a third-party live chat and support service to communicate with you and resolve inquiries.

Legal & business transfers

We may disclose your information where required by law, to enforce our terms, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets.

We use cookies and similar technologies to operate our store, remember your cart and preferences, analyze traffic, and deliver relevant advertising. Essential cookies are necessary for the site to function. Non-essential cookies (analytics and advertising) are used only with your consent where required by law.

You can manage or disable cookies through your browser settings or our cookie banner. Disabling certain cookies may affect how the site works. Because cookie standards for "Do Not Track" signals are not uniform, we respond to recognized opt-out signals such as Global Privacy Control (GPC) where applicable.

We operate internationally, and your information may be processed and stored in countries outside your own, including outside the EEA or the UK, where data protection laws may differ. Where we transfer personal data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses to ensure your information remains protected.

We keep your personal information only for as long as necessary to fulfill the purposes described in this policy — including completing your order, meeting legal and accounting obligations, and resolving disputes. Order records are typically retained for 5–7 years to comply with tax and consumer-protection requirements. Marketing data is kept until you unsubscribe or request deletion.

If you are located in the EEA or the UK, you have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you;
• Rectification — ask us to correct inaccurate or incomplete data;
• Erasure — request deletion of your data in certain circumstances;
• Restriction — ask us to limit how we process your data;
• Portability — receive your data in a portable format or have it transferred;
• Objection — object to processing based on legitimate interests or direct marketing;
• Withdraw consent — withdraw consent at any time where processing is based on it.

To exercise any of these rights, email us at support@awakendust.com. We will respond within the timeframe required by law (generally one month). You also have the right to lodge a complaint with your local data protection authority.

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose;
• Access a copy of the personal information we hold about you;
• Delete personal information we have collected, subject to legal exceptions;
• Correct inaccurate personal information;
• Opt out of the "sale" or "sharing" of your personal information for targeted advertising;
• Non-discrimination — we will not treat you differently for exercising your rights.

We do not sell personal information for money. However, the use of advertising cookies that share identifiers with partners may be considered "sharing" or a "sale" under California law. You can opt out by adjusting your cookie preferences, using our cookie banner, or enabling a Global Privacy Control (GPC) signal in your browser.

To exercise your California rights, email support@awakendust.com with the subject line "California Privacy Request." We may need to verify your identity before fulfilling your request. You may also use an authorized agent to make a request on your behalf.

We use appropriate technical and organizational measures to protect your personal information, including encrypted connections (SSL) and secure payment processing. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Our store is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through our site. We encourage you to review this page periodically.